VFX 'Zoonicorn' enters Licensing Expo with new deals

‘Zoonicorn’ enters Licensing Expo with new deals

Global preschool property Zoonicorn has entered Licensing Expo with new licensing deals and expanded streaming content in additional territories. The property’s seven-minute episodes are produced by Toonz Entertainment and Zoonicorn, and distributed by Toonz Entertainment. Global licensing for the brand is shared by the two companies and headed by J’net Smith of All Art Licensing.

Among the new highlights:

  • Zoonicorn episodes recently made their premiere on Cartoon Network Philippines. Philippines toy distributor Playkit has launched the brand’s toys and other products at retail with special promotions and displays at stores and malls nationwide. 
  • In Germany and Austria, Edel Kids has launched the property with a theatrical release of eight episodes in more than 400 theaters across both countries during a dedicated family programming block, with product and plush giveaways supplied by the brand’s master toy licensee United Smile.
  • In Singapore, the show is set to premiere on public broadcaster Mediacorp.
  • In the US, Future Kids Today has extended the show’s placement on Happy Kids Channel with the acquisition of Season Two of the series. Kartoon Channel and Kabillion have also been added to the roster of US platforms.
  • Toonz has reached an agreement for Zoonicorn to debut in multiple Balkans countries, including  Serbia, Montenegro, Bosnia, Croatia, Slovenia and Macedonia. DexyCo Kids will begin airing Season One, followed by Season Two later this year. The release of licensed products into all of the Balkans countries will follow.

Previously announced Zoonicorn licensees include master toy licensee United Smile, which will be launching with a product line of nearly a dozen toys. Others include Storypod and SRM Entertainment – which is currently expanding into the IP’s new branded tumblers as well as plush backpacks,

Just in time for the holiday season, Jay@Play will reintroduce the brand’s plushes as part of its Wish Me brand. Jay@Play is also preparing to release the IP’s Sleepy Sacks under its Happy Nappers line. Big Events has signed on to produce large scale inflatables and parade balloons for the North American and Latin American markets. 

The Zoonicorns inhabit the dreams of young animals, taking them on amazing adventures to help learn important social-emotional skills with a focus on determination, optimism and resilience. The Zoonicorns cleverly guide each dreamer through a whirlwind of fun-loving escapades and when the dream is over, the young animal wakes up feeling self-confident, with the decision-making skills necessary to overcome whatever challenges they are facing. At the heart of every solution is the one important truth—the power to solve any problem is inside of them.

Multi Emmy Award-winner Mark Zaslove (Winnie the Pooh, Lazytown, Bob The Builder) serves as show runner and lead writer/editor for the series. The music for the show has been composed by Emmy Award winning composer Rich Dickerson.