There have been innumerable times when we all have agreed to the terms and conditions when signing up for new services without even having a look at the clauses. One of the main reasons we do that is because we don’t really have time to go through the never ending terms and also cause lets accept it, it’s just too boring. To change this lethargic consumer behaviour, Apple has come up with a brilliant idea that would make their users want to read the terms and conditions.
Robert Sikoryak has been appointed to create a graphic novel out of the corporately mandated iTunes Terms And Conditions agreement. Sikoryak is posting a new page every day on Tumblr that features Steve Jobs expatiating all the things we’re agreeing to without knowing it.
Sikoryak is bringing the entire legal document in comic book form which is entirely unabridged. He’s currently up to page 48 and is expected to produce 94 pages in total, plus cover images for chapters, to fully adapt Apple’s Homerian agreement. Each strip features a stylised Steve Jobs going on adventures, delivering every single word of the Terms and Conditions in dialogue format.
Each page is drawn in the style of some of the comics’ worlds most-loved artists characters, from around the globe. Sikoryak has so far paid homage to legends such as Jim Steranko, whose trippy imagery made Marvel’s 1960’s Nick Fury: Agent of SHIELD series iconic; Jim Davis, the creator of Garfield; the gritty pulp horror of Hellboy’s Mike Mignola; and Osamu Tezuka, the “God of Manga” and creator of Astro Boy.
Sikoryak’s work has been collected in two books so far, The Unabridged Graphic Adaptation iTunes Terms and Conditions, Part A & B and The Unabridged Graphic Adaptation iTunes Terms and Conditions, Part C & D.
With this black and white graphic novel featuring the late Steve Jobs, we can now expect people to read the terms and conditions before blindly accepting to it.