One of Hollywood’s leading studio Warner Bros is gung-ho about scaling the great wall of China and to further take things forward tying up with the Chinese investment firm China Media Capital (CMC) in order to produce more Chinese language films. After venturing into another huge Asian film market, India, the studio is eyeing the Chinese film industry in order to facilitate more collaboration between Hollywood and Chinese makers.
It is evident that in recent times Chinese films are leaving quite a mark in the Hollywood dominated world and the studio sees a great opportunity there. The joint venture, Flagship Entertainment Group, is being launched ahead of Chinese President Xi Jinping’s official visit to the United States next week and underscores the growing influence of Chinese movies around the world.
Other than Warner Bros, other big studios have also collaborated with the Chinese films in one way or the other; Paramount Pictures, DreamWorks Animation SKG, Lions Gate Entertainment and Walt Disney Company all are trying to make their connections.
The films certified as co-productions are excluded from the Chinese rule where only 34 foreign films per year are allowed to be shown in the Chinese theatres and the collaborations will also provide some sort of relief from the very strict Chinese censor board. It’s a win-win situation for the both parties.
“The country’s incredibly rich history and culture provide a huge trove of great stories, and we want to help tell those stories for new generations of filmgoers, in China and around the world,” Kevin Tsujihara, chairman and chief executive of Warner Bros said in a statement while he cheerfully announced the venture.