Parents nowadays are constantly trying to find the right balance of screen time for young ones. Entertainment along with interactive learning plays an imperative role. Edutainment has surfaced as the new face of education with enhanced creative thinking, more grasping power, better aesthetic senses and improved intellectual learning. Recognising this need, USP Studios, one of the largest kid’s content creators and publishers in the world, has announced their partnership with Cosmos-Maya, Asia’s one of the leading animation studios to exchange selected intellectual properties (IPs) from their respective catalogues that are sure to engage young minds. With this collaboration, some popular kids content will now be available to over 62 million subscribers in multiple languages. USP Studio’s YouTube network channels KidsTv, Farmees and Little Treehouse with a subscriber base of over 52 Million, will distribute Motu Patlu, Chacha Bhatija, ViR The Robot Boy, Eena Meena Deeka and Tik Tak Tail in Hindi and Spanish. Speaking about this collaboration, USP Studios founder Uday Singh Phoolka commented, “Our ultimate objective/goal at USP Studios is to curate and provide content which is high on quality and engages with kids while being the most preferred by their parents. We are extremely thrilled to partner with an industry giant like Cosmos-Maya, to exchange content and spread the magic of these iconic characters to children worldwide. Our ideologies are completely in sync when it comes to providing entertaining programming for the kids with this partnership”. On the other hand, Cosmos-Maya’s prime bouquet of YouTube channels titled WowKidz with a subscriber base of over 15 Million, will host iconic properties like Bob The Train, Farmees, Baby Bao Panda in English, Spanish and Bahasa languages which are widely appreciated by the kids and are amongst their favourites. Cosmos-Maya CEO Anish Mehta added, “It has been our endeavour to bring high quality content to kids through different platforms. We are very happy to collaborate with a brand like USP Studios, which is a pioneer in creating and distributing quality kid’s content. Our viewers are in for a treat.” This association of USP Studios and Cosmos-Maya, with the enormous library of content on their respective channels, will successfully expand their foothold and understanding in the kid’s content industry.