As the country is currently experiencing a 21-day lockdown, entertainment consumption has increased. Keeping that in mind, Times Prime has partnered with ZEE5 to offer an uninterrupted dose of digital entertainment to people during this unprecedented situation. As part of the deal, Times Prime is offering new users complimentary access to six months of ZEE5 subscription worth Rs. 599 as a part of the membership experience. This offer will be available to new users signing up for Times Prime membership after 26 March 2020. Commenting on this initiative, Times Prime business head Vivek Jain said, “The world is currently fighting a battle with the COVID-19 pandemic, with hundreds of millions of Indians having to be confined to their homes to be safe. Social distancing is surely the need of the hour. We want our members to stay home, stay safe and stay entertained. To enable this we are adding many partners that can help Prime patrons workout from home, get access to nutritionists and digital diet passes and most importantly get online consultation from doctors. I am very pleased to share that ZEE5, a leading OTT platform in India, will now be available on Times Prime keeping all our users entertained 24×7 across devices.” ZEE5 offers a wide array of digital content with 100+ live TV channels and 1.25 lac+ hours of viewing across the languages of English, Hindi, Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Oriya, Bhojpuri, Gujarati and Punjabi making it a comprehensive video destination for audience. The platform is also set to host a large bouquet of blockbuster movies, new exclusives, ZEE5 Originals, and premium content to cater to this burgeoning new audience. ZEE5 India Business Development and Commercial VP Manpreet Bumrah added, “We are fully committed to undertake any preventive measures necessary to help the media ecosystem curb this unprecedented situation caused due to the COVID-19 crisis. With our partnership with Times Prime, we want to reach out to all the audiences across the country and help them enjoy responsibly by staying home whilst, catching up on their favourite shows/movies uninterrupted across 12 languages – only on ZEE5.” At an introductory price of Rs. 999, Times Prime’s premium lifestyle membership offers access to nine premium memberships that include – ZEE5 subscription worth Rs. 599, Gourmet Passport by Dineout worth Rs. 1,499, Grofers membership worth Rs. 249, Gaana+ by Gaana worth Rs. 399, exclusive access to TOI+ the ad-free online version of the world’s largest circulating newspaper, ETPrime membership worth Rs. 399, FitCoach membership worth Rs. 999, FreshClub subscription worth Rs. 399, and OYO Wizard Blue worth Rs. 499. Additionally, Times Prime’s exclusive payment partnerships with HDFC Payzapp and HDFC Times Card can be used to purchase the Times Prime membership at up to 30 per cent discount. Customers can easily recover their membership fee within the first week and save up to Rs. 60,000 every year, making Times Prime membership a cost-effective premium subscription service.