Entertainment and licensing platform Studio 100 International has been shortlisted for three nominations at the Bologna Licensing Awards which takes place in Italy.
“We are honoured to be recognised by the Bologna Licensing Awards and are especially proud of our teams and partners who have worked hard to bring these projects to life,” said Studio 100 International licensing head Joachim Knödler.
The following are the three categories the company is nominated for:
- Best Promotion/Loyalty Campaign: The loyalty campaign by retailer LIDL in Austria, Denmark, and Spain in 2023 and 2024, using characters from the TV show Vegesaurs or figurines and plush, has been recognized for its innovative approach to engaging customers and enhancing the retail experience through a creative loyalty program that combines fun, education, and value. The campaign was created by Studio 100 International and its licence partner L-founders.
- Best Fashion Project: Studio 100 International’s collaboration with Bavarian Caps, the aspiring creator and fashion retailer that stands out for its unique fusion of traditional styles with modern fashion sensibilities, celebrates the iconic brand Heidi with a memorable collection that evokes a perfect mix of emotions for customers: nature, freedom – pure nostalgia.
- Best Licensed Sustainable Project: Business partner License Factory and Studio 100 International have been nominated for their commitment in utilising natural dyes in the production of clothing, aiming to have a profound impact on climate change and our ecosystem. Fitting perfectly into this innovative collection is Maya the Bee as brand ambassador for sustainability.
The winners will be announced at the award ceremony set to take place during the Bologna Children’s Book Fair from 8 to 11 April 2024.