Former Marico CMO Anuradha Aggarwal has been appointed by Star India to head the English, infotainment and kids cluster to join the Disney-Star merger. A senior source close to the development confirmed that she is set to join next month, and it is going to be her first stint in the broadcast industry.
As per media reports, Aggarwal left Marico last October and has almost two decades of experience in marketing in the FMCG category. Aggarwal started her professional career with HUL as an area sales manager in 1998. In 2010 she joined Vodafone as senior vice president – brand communications, insights and online and moved on to Mondelēz International as marketing director – biscuits, Asia Pacific in 2014.
Aggarwal holds a PGDBM degree in Marketing Management from IIM Bangalore and a Bachelor’s degree in Economics Honours from Lady Shri Ram College of Commerce, Delhi University.