This summer vacation while families are homebound due to the pandemic, it has been a challenge to find new means of fun and entertainment for the little ones. Kids’ channel, Sony YAY! has thus special plans to ensure that the kids are engaged with interactive content beyond their television screens.
Taking the entertainment quotient higher and leveraging the power of digital media, Sony YAY! had curated a fun-line up consisting of experts teaching and guiding through different things to kids with ‘YAY! Summer Camps’. Sony YAY! has collaborated with art genius Lalon to create a special DIY video series spanning 10 digital workshops with the message of ‘Art for Every Heart’. Through this campaign, the channel aims to foster the creative genius in each kid to create masterpieces and thereby giving wings to their imagination.
Sony YAY!’s business head Leena Lele Dutta commented, “Summer vacations can be tough on families where the parents constantly look for ways to stimulate creativity in kids and fret over searching for platforms that aid it. We at Sony YAY! understand the delicate balance of entertainment and fun and constantly strive to add value to the lives of young minds through these digital workshops.”
Released every Sunday, the video workshop features the host, Lalon showcasing cool tricks, DIY techniques and fun-hacks ensuring a wholesome session that is full of creativity. In six episodes launched so far, Lalon has taught a bunch of easy & eco-friendly DIYs like making re-usable masks with fun designs on them, recycled photo frame entirely out of twigs, amongst many others. In the past six weeks, young fans have watched him perform and learned different experiments and immersive quirky art. Even parents have appreciated this new initiative and habit formation among kids.
Lalon added, “It has been my absolute pleasure to be a part of Sony YAY! family and it is a sheer delight to watch these kids indulge themselves in a host of activities built around art and craft. Through our promise of providing ‘Art for every Heart’, we will create some very simple artifacts that can be made from things that are readily available in everyone’s homes. It’s great to see kids have fun and I’m glad that I, through my art and craft workshops, could play a small role in doing so.”
As an extension of Sony YAY!’s summer campaign ‘What’s Your Summer Plan?’, the video series is another medium curated by the channel that aims to make summer vacation full of fun and learning for the young fans. The channel is also amplifying the campaign message by making these videos available on its VOD communities- YouTube, Facebook, Instagram and JioTV. With new initiatives, Sony YAY! amis to add extra dimensions to their content offering. The channel also aired brand-new episodes and tele movies of Honey Bunny ka Jholmaal, Paap-O-Meter and KickO & Super Speedo during this period.