As the race for the new launch of mobile phones has touched the sky over the years, the craze for using new smart phones among Indians has continued. Recently, smart phone giant Samsung India has disclosed its plan to bring up two new mobile phones of J series in India in its official twitter post.
The mid range of the Samsung smart phones has been the most popular ones in India considering the hi-tech specification and the affordability. Especially the smartphones of Samsung Galaxy J series J7 and J7 pro has been the most popular mid-range smart phones because of the updated specification of dual camera, core processor, updated android version, battery life and much more it has all the specifications being at the mid-range.
Being the Indian smart phone giant, the launch strategy of Samsung India with two new mid-range smart phones are highly commendable, as the country dressed up for the festive season.
Earlier this year IDC Q1 report on Indian smart phone market stated that “the India smart phone market saw a shipment of 30.0 million units in 2018 Q1, making it the strongest start to a year and maintaining a healthy year on year growth of 11 per cent”. And the Q2 report stated that “smart phone companies shipped a total of 33.5 million units to India during the second quarter of 2018, resulting in a healthy 20 per cent year-over-year (YoY) growth” In the Q1 and Q2 Xaomi leads the smart phone market with the leading volume in shipment and Samsung maintained its second spot consistently . So clearly it can be predicted that with the introduction of two new mid range phones J6+ and J4+ that too when the festive fever is at its peak; Samsung is planning to beat Xaomi and wants to lead the smart phone market.Also considering the fact that Samsung’s mid range J series phones which were priced at Rs 11000-20000 it is expected that probably the price of the new addition J4+ and J6+ will fall under the same roof as far the pricing is concerned.