VFX Rooter, Paytm and Paytm First Games forms a partnership for content across cricket, fantasy sports, gaming and esports

Rooter, Paytm and Paytm First Games forms a partnership for content across cricket, fantasy sports, gaming and esports

Rooter, has raised a Pre-series A round of $1.7 mn. The key investors in this round include India’s leading financial services platform Paytm, leAD Sports- Adidas Family backed Fund, Rockstud Capital, and Founder Bank Capital- early stage arm of RB Investments. Anthill Ventures, Venture Catalysts, and a few more current angel investors also participated in the round.

Commenting on the development, Rooter CEO and founder Piyush Agarwal, said, “We started Rooter with the objective of creating a sports fan community and we are glad our pivot to content has found a strong product-market fit. Our engagement metrics and user growth have been excellent in the last two quarters. We are excited to onboard Paytm, who aside from their investment, will also integrate Rooter into Paytm and Paytm First Games while we will work with them to be the biggest source of user content in sports and gaming. We also welcome Rockstud Capital and Founder Bank Capital as investors in Rooter.”

Rooter is also entering into a strategic partnership with Paytm First Games where both companies will collaborate to grow the cricket, fantasy sports, esports and gaming ecosystem by creating seamless integration across gaming and content.

Paytm First Games COO Sudhanshu Gupta, said, “We continue to grow our content offerings through gaming and the addition of Rooter’s communities and user-generated content will further enhance the use cases available on our platform. In the coming months, we will add more interactive content around Fantasy sports, Esports, and games while bringing benefits of the Paytm ecosystem to Rooter.”

The fresh round of funding will be used to grow Rooter’s user base over the next one year and capitalising on the company’s upcoming Esports & gaming content and communities. This will add a new dimension to the unique positioning of Rooter which already has a very high engagement around its sports content. The new content strategy will also allow Rooter to launch user monetization channels, in addition to current advertising monetization, with gifting economy working very well for many content-based startups in the country.

Rooter is also the only Indian Sports start-up to ever get selected by leAD Sports Accelerator amongst more than 220 companies that applied from India so far. The brand completed the program in 2018 and later secured its first funding from leAD in 2019. Rooter has raised over a million dollars in funding so far through Venture Catalysts, Bollywood actor Boman Irani, Anthill ventures, and other marquee investors.