VFX Real-time production giant disguise announces collaboration with NVIDIA -

Real-time production giant disguise announces collaboration with NVIDIA

Real-time production platform disguise announced a new collaboration with NVIDIA to integrate the NVIDIA Omniverse platform with disguise’s platform for immersive experiences. Creatives will soon be able to connect their preferred digital content creation (DCC) tools, like Maya, Cinema 4D, 3ds Max and more, in a unified production pipeline. This connectivity allows for easier and quicker changes, enhanced content production, the ability to work in full fidelity and a lower barrier of entry for accessing media and entertainment workflows.

Today, content creators are required to keep up with fast-paced on-set changes, multiple versions of content and unfamiliar workflows. With multitudes of DCC tools for both 2D and 3D content creation existing separate from rendering tools and applications, more unified content management workflows and solutions are needed.

“By opening up the production pipeline to standard DCC tools, the available talent pool grows dramatically, overcoming talent shortages across media and entertainment. This is the rising tide that lifts all boats,” said disguise chief product and technology officer Raed Al Tikriti. “The integration with NVIDIA Omniverse connects content creation tools to industry-leading real-time engines such as Unreal Engine, and opens up future avenues for connecting AI-assisted content creation workflows that are evolving rapidly and taking the industry by storm.”

“Today’s toughest content production challenges require improved productivity and efficiency,” said NVIDIA Omniverse platform development VP Richard Kerris. “Through the combination of disguise and NVIDIA Omniverse, technical and creative professionals can take their 3D visualisation and virtual production workflows to the next level.”

disguise has a 20-year history powering the world’s most spectacular visual experiences including live concerts for artists like Beyonce, location-based experiences like Illuminarium, virtual productions for Netflix and Amazon Prime, extended reality stages for companies like Siemens and Verizon and broadcast coverage for ITV and TUDN. disguise is a production platform delivering the next dimension of visual experiences, bridging the physical and the virtual. Its combination of 3D visualisation software, cloud solutions, platform, hardware and services provides creatives and technical teams with the ability to realise any creative vision – no matter the complexity.

NVIDIA Omniverse is an extensible platform enabling individuals and teams to build custom 3D pipelines and simulate large-scale virtual worlds faster than ever. With Omniverse, 3D design teams can work across multiple software suites to collaborate in real time in a shared environment.

The integration builds on disguise’s existing RenderStream capabilities, which is a bi-directional protocol transporting rendering information between third-party render engines and disguise. RenderStream allows for greater synchronicity of content and tracking data across the production workflow as well as the seamless merging of the physical and virtual worlds.

Additionally, through the connection to disguise’s cloud platform, remote teams and productions can easily collaborate. This suite of applications includes disguise Drive for unified upload and storage, and Previz for importing, pre-visualising and sharing 3D interactive scenes for any production.

A preview of the integration will be shown at NVIDIA GTC on 23 March 2023 at 1:00 PM GMT in the session titled ‘How to increase productivity in Media & Entertainment with NVIDIA-enabled end-to-end workflows.’