Viaan Industries’ headed by Raj Kundra and Shilpa Shetty recently launched a new online poker website Poker Raj and has signed actress Anita Hassanandani Reddy as the brand ambassador of the game to promote their offering. Hassandani, a popular actress who has featured in various television serials as well as Hindi, Telugu and Tamil language movies is an avid poker player herself and participated in the first season of Viaan Industries and International Federation of Match Poker promoted Match Indian Poker League. Elaborating on the occasion Anita Hassanandani, commented “I’ve always expressed my love for the sport of poker and now I’m even more excited to announce my partnership with PokerRaj. Poker is evolving in India and I’m happy to be a part of this growth story”. Earlier the Viaan Industries founder intended to launch an online poker room where the players could compete with the likes of Shane Warne, Minissha Lamba, and Shetty herself. Unfortunately, it did not work out with the partners and had mixed views from the players. But Kundra took a second chance. In two years he is now back again with a new game Poker Raj where Hassanandani as the brand ambassador. He believes, “Anita is a positive vibrant person and quite a trooper! She has been a lucky charm at all our poker events and plays the sport well. We welcome her on as the Brand Ambassador of Poker Raj and we now have a queen of poker!” Other celebrities, apart from Hassanandani to have endorsed online poker in India include Sunny Leone, Arjun Rampal, Minissha Lamba, Chris Gayle, Ranvijay Singh and Vijender Singh.