Prime Focus Technologies (PFT), the technology arm of Prime Focus, the world’s largest media services powerhouse, announced the addition of IT industry veteran Raghunath Mohanrao (Raghu) to its executive suite as Chief Operating Officer (COO). Raghu is stepping in to take over duties from PFT co-founder and former COO, Ganesh Sankaran, who is taking sabbatical for 15 months to pursue an MBA, while remaining on the PFT Board of Directors. Ganesh Sankaran said, “I’ve wanted to go back to school for my MBA for some time now and with PFT in such a strong position I know this is the right time. I’ve known Raghu for well over 18 years and am confident he is the right fit for PFT. I look forward to Raghu’s leadership to take PFT to the next level of its growth journey.” Prime Focus Technologies, founder and CEO, Ramki Sankaranarayanan said, “Ganesh is taking a well-deserved break from the hot pursuit of building PFT from its inception in a garage to where it is now. Raghu is an accomplished technology leader in the media and entertainment space and his background and skills offer the best fit for what PFT requires as it charters the next level of innovation, delivery excellence and growth.” Previously, Raghu worked as the Telecom, Media and Entertainment Industry Leader at IBM, managing IBM’s globally integrated capabilities. Raghu also focused on worldwide growth strategy as Vertical Delivery Head at Wipro Technologies, responsible for Services Delivery including profit and loss for telecommunications and worldwide media and entertainment businesses in North America, Europe, Australia and New Zealand. With his experience and success in conceptualizing and implementing numerous global operations centers across the world, Raghu joins PFT with an eye toward furthering PFT’s growth within the global media and entertainment markets. “PFT’s breadth of technology offerings and opportunity for transforming media and entertainment companies are two of the many reasons for my interest and excitement as I take over the position of COO,” said Raghunath Mohanrao. “I look forward to bolstering the unwavering customer and people focus, delivery excellence and innovation at PFT.” Raghu will be joining Ramki and the PFT executive team at the annual NAB Show, a key event for both PFT and the media and entertainment industry as a whole. At NAB, PFT will showcase updates to its CLEAR Media ERP Suite, which helps media and entertainment companies virtualise the content supply chain and achieve the digital transformation necessary to compete in an industry undergoing unprecedented change.