Kids’ content ecosystem has been on an all-time high with a multiplicity of brands and developers rushing to tap into the market. There has been an unprecedented rise in the consumption of kids’ content over the last couple of years. The upward spurt in viewership in the kid’s category has been due to the animated IP rush which enabled the numbers to rise from average 499 GRP to 550 GRP in the last year. According to the recently launched FICCI EY report, animation segment is estimated to reach at Rs. 24.4 billion by 2021 from Rs. 18.8 billion in 2018. As the kids’ content ecosystem aims for the skies, they are continually faced with the vagaries and challenges of the market. The demand to encapsulate, summarise and study the market to get a firmer grasp over its ebbs and flows has never been more aggressive. In a bid to evangelise and recognise the best in the sphere of kids’ content, Animation Xpress is bringing together all the important players and media experts of the kids’ content industry in a one of a kind event titled ‘Kids, Animation & More (KAM Summit)’ followed by ANN Awards – India’s largest premium full scale awards in animation and all its aspects on 30 August 2019 at The LaLiT, Mumbai. Spanning over myriad themes that will range from brand stories, creativity, licensing & merchandising to brand integration; KAM intends to explore multiple major sub-sectors in the industry and how they are aiding in giving shape to the kids’ content scenario in the country. With the Indian animation industry creating world class content, this is the perfect hour to honour the names behind the amazing animated content being produced. ANN Awards, thus, intends on bringing recognition and set a bar for the Indian animation industry and all its aspects. Having been in the business for so many years now, Animation Xpress realised the importance of orchestrating an event that would encompass all the notable themes in the kids’ animation ecosystem. With an aim to play host to numerous top subject matter experts, studios, production houses, animators and the best content & projects from all over the country to provide exposure and know -how to the professionals, artists and students, KAM Summit is set to be a premium event that Animation Xpress is endeavouring to make as grand as it gets in its gala offerings.