Powerkids Entertainment and Market Plush to bring ‘The Jungle Book’ plush collection in European market

Powerkids Entertainment, the studio behind the globally successful The Jungle Book franchise, announced a new licensing partnership with Market Plush, one of Europe’s leading plush manufacturers. Together, the two companies will launch an exclusive Jungle Book plush collection designed specifically for the European market excluding Germany.

Broadcasted in over 160 countries, The Jungle Book continues to delight audiences across the globe, with more than 1.6 billion minutes of monthly watch time on YouTube. The show remains among the top-rated series in Germany, France, Austria, Switzerland, 22 Middle Eastern nations, and Asia, highlighting its lasting popularity among children and families.

As part of this collaboration, Market Plush will create a premium line of plush toys inspired by Powerkids’ reimagined Jungle Book characters- Mowgli, Baloo, Bagheera, and Shere Khan. The new collection will bring these beloved characters from screen to shelf, further strengthening the brand’s retail presence in those countries and expanding Powerkids’ growing consumer products portfolio.

“At Powerkids, we believe The Jungle Book is more than just a show, it’s a timeless story that connects generations,” said Powerkids Entertainment CEO & MD Manoj Mishra. “Our partnership with Market Plush is an exciting step in transforming that emotional connection into a tangible experience for fans. By bringing these beloved characters into homes through beautifully crafted plush toys, we’re extending the magic of The Jungle Book beyond the screen and strengthening its legacy as a global family brand.”

“We are thrilled to be partnering with Powerkids for this project. Our team is passionate about creating products that carry heart and craftsmanship, and together with Powerkids, we’re excited to unveil this collection at the Nuremberg Spielwarenmesse 2026. It’s been a wonderful collaboration between our development department and the Powerkids licensing team,” added Market Plush CEO Sergio Ramos.

The Jungle Book plush line is set to launch across select European markets in Q2 2026, aligning with Powerkids’ broader brand expansion and consumer products strategy worldwide.