POGO, India’s leading kids’ channel, has relaunched its online presence this month with an aim to engage and communicate in a profound way with its audience. POGO.tv has been completely remodeled and redesigned in response to the constantly evolving demands of its users.
The site has a new interactive interface equipped with a refreshed look, easy navigation and a de-cluttered, responsive experience on mobile, tablet and desktop screens. The website has a new feature called ‘Downloadables’ under the Surprise banner that includes fun wallpapers and masks of prominent POGO characters.
Another new feature is the ability to watch exclusive short clips of Odd Bods prior to telecast on the channel. In addition, the website will have more content for popular shows Mighty Raju, Tom and Jerry, Mr. Bean and Looney Tunes.
In conjunction with the revamp, Pogo.tv will host a month long, fun-filled interactive championship in association with upcoming T20 World Cup and Indian Premier League for sports enthusiasts. Participants will stand a chance to win prizes such as gaming consoles, PSPs and merchandise.
Speaking about the relaunch, Turner India, MD, Siddharth Jain commented, “Today’s generation of kids expect their favourite brand and shows to be accessible on multiple platforms and screens. POGO’s newly revamped website offers fans an enhanced and totally immersive experience with a rich universe of content and interactivity, wherever and whenever they want to be engaged.”
Through the new website and other recent innovations, POGO continues to deepen its engagement with fans as it gears up for several new announcements lined up for this year.