Paytm’s games vertical witnesses 200 per cent increase during the lockdown

India’s leading gaming destination Paytm First Games on Wednesday announced it has seen a 200 per cent increase in its user base in the last one month. More than half a million daily active gamers on the platform are now spending anywhere between 30 to 45 minutes, Paytm First Games said. “As malls, movie theatres and popular hangout options shut down temporarily in the wake of the COVID-19 outbreak, online gaming is picking up as a popular option for stay at home entertainment.We are seeing a significant uptick in downloads of our app and the time spent and engagement in our online games has increased manifold. There has been a 3x increase in the number of new users on our platform. Our user base belongs to the age group of between 18-45 years,” Paytm First Games COO Sudhanshu Gupta said in a statement. Among the games, Rummy has gained maximum traction with users and games played doubling every week, said the company, adding that every month it gives out rewards and gratification worth more than Rs 10 crore. Paytm First Games said it would soon launch a brand new campaign “Ghar baithay lakhpati bano” wherein it will give major rewards for playing Paytm First Games, games like Rummy, Ludo, Pool, Snake Wars, Whack a Mole and Danger Dash have seen a lot of traction.
Games