With more than 32 million subscribers across its network and over 800 million monthly views, NuNu TV has grown into a widely watched preschool entertainment brand. Yet behind these numbers is a simple purpose: to create joyful content that helps young children understand themselves , connect with others and approach everyday experiences with greater confidence.
Created by an India-based animation company Sprout Studios, NuNu TV was built as a YouTube-first property for children between one and four years old. At the centre of its world is Baby NuNu, a curious, cheerful and emotionally expressive young boy through whom children can recognize their own routines, feelings and discoveries.
“We want to create meaningful content for children . We want our characters, music and stories to become a positive part of a child’s early journey,” shared Sprout Studios founder Rahul Rohilla.
Beginning with the child.
Every NuNu TV concept begins with a familiar childhood moment, bedtime, sharing, visiting the dentist, tidying up, staying safe, making friends or trying something new. These experiences become simple stories, memorable music and age-appropriate repetition, helping children understand both the idea and how it feels.
This child-first approach shapes every creative choice: clear expressions, purposeful actions, gentle pacing and music children love to repeat and parents enjoy hearing. The ambition is to create joyful and engaging content that families welcome into everyday life.
YouTube-first, globally minded.
YouTube has helped NuNu TV reach families across countries, cultures and languages, while giving the team a clearer sense of the stories and characters audiences connect with.
Being YouTube-first means learning continually from what families watch and return to. Those insights inform creative decisions, while the team’s judgement and child-first approach guide each story. Together, they help NuNu TV grow across languages through everyday childhood experiences that feel familiar to families everywhere.
From individual songs to a connected preschool world
NuNu TV’s next chapter brings its songs and characters into a more connected world through themed musical collections, character-led stories, dialogue episodes and short-form content. Music remains at the heart, connecting stories and everyday routines that support young children’s emotional growth and learning, while giving Baby NuNu and friends personalities families can know and love.
The brand is also exploring streaming, Fast channels, music platforms, licensing, consumer products and interactive experiences, reaching families wherever they watch, listen, play and learn.
Looking for global partnerships
At Mipcom, NuNu TV is seeking distribution, broadcast, streaming and licensing partners.“We’ve built a strong connection with families online,” stated Rohilla. “Now we’re looking for partners who share our belief in thoughtful preschool entertainment and can bring NuNu TV to new audiences and experiences.”
Each partnership carries the same promise: helping children make a kinder, more emotionally confident start in life.
