As the kids kick-start the new academic year, Nickelodeon is all set to amp up the fun and entertainment quotient for kids with the latest edition of School Contact Programme. Presented by Ford, co-powered by Casio and Parle Mazelo in association with Yellow Diamond Rings, India’s leading kids’ entertainment franchise is back with its annual ritual of welcoming children across schools with a high decibel power packed programme. The latest edition will have two campaigns run under this programme – ‘Turn Up the Fun with Nickelodeon’s Gattu Battu’ and SONIC’s ‘Prank Sessions with Golmaal Jr. Nicktoons’. The programme is specially designed for the young viewers that will inspire them to welcome the new academic year on a positive happy note. Speaking about the initiative, Nickelodeon Hindi and Kids TV Network head Nina Elavia Jaipuria said, “At Nickelodeon, catering to children and their evolving entertainment preferences has been at the core of all our initiatives. We treat every campaign with an innovative approach to create inspiring, unique and meaningful experiences for kids. With this edition of the School Contact Programme, we look forward to positively engage with kids beyond television by providing them with an immersive platform to interact with their favourite toons.” Organised across 650 schools, the campaign kick-started on 22 July for a period of four weeks and will see Nickelodeon and SONIC’s favourite characters – Rudra, Gattu-Battu and Golmaal Jr. gang engage with children in schools across the country. The channel will host a blend of fun games, interactive activities, selfie sessions which will give our young viewers a chance to win some exciting prizes. The month long school contact program will be conducted across 17 cities including Delhi, Mumbai, Chennai, Kolkata, Aurangabad, Surat, Kanpur and Pune to name a few.