Nickelodeon India has come up with a new campaign Big Green Help 2015 in line with the nation’s call for Swachh Bharat, initiated by Prime Minister Narendra Modi. The pro-socio environment initiative will empower and encourage kids to save the planet and its resources.
The campaign will provide information and tools to kids to understand various environmental issues that are plaguing the country such as conservation of energy, preserving nature and fighting pollution. The serious topics will be tackled in a kid-friendly manner by Nicktoons who will spread the key message of saving the planet.
Commenting on the initiative, Viacom18 EVP and business head, kids cluster Nina Elavia Jaipuria said, “Nickelodeon continuously engages with kids on issues that affect their lives and encourages them to take action. With The Big Green Help, we aim to provide them with the necessary knowledge so they can become part of the environmental solution and ensure a brighter future for themselves.”
The channel has created a microsite on the website that will provide knowledge to kids and allow them to be ‘agents of change’. The on air campaign encourages adults also to think about these pressing issues.
It has also launched a game to support the initiative called as The Big Green Game. Popular characters Motu and Patlu will be featured in it where they will be on a mission to clean Furfuri Nagar and make it garbage free. The new online kid’s game seeks to use social media as a tool to help educate today’s children about global environmental concerns.
Launched with the goal of spurring a kid-led movement, Nickelodeon also encourages kids to pledge to be green “Refuse, Reduce, Reuse, Recycle” and take actionable stops in the real world through projects in their communities and schools.