Netflix is giving preschool screens a ChuChu boost, picking up four collections from Indian edutainment brand ChuChu TV for its global platform.
Under a deal with US-based distributor Cookbook Media, ChuChu TV Surprise Eggs, ChuChu TV Drawing with ChuChu, ChuChu TV Colors in FunZone and ChuChu TV Nursery Rhymes will stream worldwide on Netflix in English, Hindi, Tamil and Telugu.
Cookbook Media co-founders Claudia Scott-Hansen and Rob Bencal mentioned, “ChuChu TV has already built an extensive network of fans around the world, and bringing its content to Netflix will further unlock franchise opportunities as we continue to build out ChuChu TV’s reach in consumer products, marketing partnerships and content business worldwide.”
The brand has also clocked more than 180 million subscribers and 110 billion views worldwide across platforms including YouTube, according to Cookbook Media.
The Netflix deal marks another step in taking ChuChu TV beyond its digital playground, with Cookbook Media looking to develop the brand into a global preschool franchise spanning content, consumer products and marketing partnerships.
From nursery rhymes to colourful learning adventures, ChuChu TV is now taking its preschool playbook to Netflix and the next chapter looks set to be bigger than the screen.
