Netflix has rolled out a free plan that allows people to enjoy Netflix ad-free on Android mobile phones in Kenya. While signing up, no payment information will be required.
“If you’ve never watched Netflix before — and many people in Kenya haven’t — this is a great way to experience our service. And if you like what you see, it’s easy to upgrade to one of our paid plans so you can enjoy our full catalog on your TV or laptop as well,” Netflix said in an official statement.
“The free plan will start rolling out in Kenya today over the next few weeks,” they added.
People in Kenya will be able to stream Netflix content just by entering an email id, confirming that they are 18 years or above and then creating a password.
After that, there will be free viewing of popular series and films. They will be able to enjoy Netflix’s personalized recommendations, parental controls and along with kids profiles.
With this proposal, the company wishes more viewers to experience the suspense of Blood & Water, the romance of Bridgerton, the adventure of Army of the Dead and explore a galore of entertainment offered by the global streaming platform.
Also, they would be looking forward to transition towards an upgradation of subscriptions to any of their full-paid versions over time.
The OTT giant with 209 million paid users globally (as per the Q2 result) keeps coming up with such marketing and promotional strategies. For instance last year they had offered free weekend access to Indian audiences on 5 and 6 December during ‘StreamFest.’ They also created a buzz by roping in popular celebrities like Anil Kapoor, Yami Gautam, and Nawazuddin Siddiqui to promote the event on social media.
In 2019, Netflix had tried discounted subscription plans in India. While signing up, new users were offered a 20 per cent discount on a three-month subscription, a 30 per cent discount on a six-month term and a 50 per cent discount on a 12-month contract.
Also, they had introduced a mobile-only plan of Rs.199 which was significantly successful enabling Netflix to try it in other markets as well.