Netflix flexes its kids content with ‘Stretch Armstrong’

Last year Netflix announced seven new original series for kids, totalling its kids original series to 35 and now it’s expanding and bringing in more original series in the kids space to attract the young audience. Strech ArmstrongExpanding its horizon, Netflix has partnered with one of the largest toy makers in the world, Hasbro. Netflix along with Hasbro has teamed up to bring the iconic action figure, Stretch Armstrong on the small screen in an animated form. The 1970s action figure could be stretched to about 15 inches which made it quite popular and was seen in the shape of a short, well-muscled blonde man who wore a black speedo. “With roughly half of our 75 million members regularly watching kids content, we’re happy to expand our original slate with these three great series,” said  Netflix, director of global kids content, Andy Yeatman. “We know kids love Netflix and that’s in part because they never really outgrow us. We program and recommend new TV shows and movies from preschool through their teen years and into adulthood.” The show will focus on a teenager named Jake Armstrong and his two best friends. When the trio is accidentally exposed to an experimental chemical, they become Stretch Armstrong and the Flex Fighters, a team of unlikely stretchable superheroes who expand beyond the confines of their lives and embark on a series of adventures. Along with Stretch Armstrong, a new musical Lalaloopsy series for young kids and sci-fi drama The Greenhouse in the live-action category for tweens will also be launched. Each of the new series will launch all of its episodes at the same time around the world. The animated/comedy series is set to premiere in 2017.