Corus Entertainment’s Nelvana Enterprises, the sales, brand-management and consumer products division of Nelvana, announced it has signed agents in Europe and the Middle East to lead the licensing and merchandising program for Little Charmers in their respective territories.
The new agents include LDI, a licensing and merchandising agency for representation rights in Israel and J&M Brands, which serves the Benelux market, for rights in the Netherlands and Flemish speaking Belgium.
“The expertise and partnerships that LDI and J&M Brands carry will extend the Little Charmers experience to kids and fans in Europe and the Middle East through strong merchandising programs”, said Nelvana Enterprises’s Co-head, Antoine Erligmann.
Produced by Nelvana and Spin Master, Little Charmers takes place in the whimsical land of Charmville where three “Charmers-In-Training” embark on spellbinding adventures using their new magical powers that always seem to cause more problems than they solve.
Over the past few months, the popular brand has continued to grow its licensing program in North America. Some of the top tier licensing partners include Scholastic (Global English-Language Publishing), The Bentex Group (Master Apparel), Thermos (Soft and Hard Lunch Kits), Rubie’s Costume Company (Halloween Costumes), Baby Boom Consumer Products (Toddler Bedding & Bath) and Accessory Innovations (Backpacks and Bags).
Little Charmers currently airs on Nickelodeon and Nick Jr. in territories worldwide including the U.S., and airs on Treehouse in Canada.