Nazara Games, India’s leading mobile game publishing company, has signed a multi-year deal to exclusively publish Cut The Rope franchise in Indian subcontinent. The franchise Cut the Rope, a creation of ZeptoLab, is one of the most popular mobile gaming brand worldwide as it has a wide reach and ongoing appeal. Since its launch, there have been over 750 million downloads worldwide and over 50 million active users playing the game every month.
This partnership of Nazara with ZeptoLab would massify “Cut the Rope” brand in India by bringing lot of local culture nuances inside the game besides localising the game to solve the unique infrastructure related challenges faced in the Indian ecosystem. With Zeptolab aiming to redefine gaming with unique gameplay, Nazara has high expectations from this franchise in order to expand its user base in India. Also, Nazara is of the view that this localisation and culturalisation will help in getting more than 50 million download for Cut The Rope franchise in the Indian subcontinent over next 3-5 years.
On the new publishing partnership, Manish Agarwal, CEO, Nazara Games, said, “At Nazara, we are excited about this partnership with Zeptolab and we are very confident that teams at Nazara and ZeptoLab will work towards giving Cut The Rope loads of local cultural association to make it the most endearing gaming brand among millions of Indians who are going to be playing mobile games in coming years.”
Misha Lyalin, CEO, ZeptoLab said, “Indian market is growing fast and soon will become one of the biggest in the world. We are looking forward to giving our games and Om Nom a much bigger footprint here. Nazara’s local success and experience with games and entertainment makes them the perfect partner for us.”
With such deals around the corner, the strategy to supercharge the Indian gaming scenario by roping in global brands to tap the Indian market by joining hands with local partners will pave way to the transformation of gaming in India.