Little Tikes Company and Hasbro bring new ‘Peppa Pig’ toy collection to light up the holiday season

Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA) and leading games, IP and toy company Hasbro have teamed up to bring Peppa Pig from the screen into kids’ homes this holiday season.

Little Tikes annpunced their collaboration with Hasbro and their global preschool sensation Peppa Pig to launch an exciting line of toys designed to immerse children in Peppa’s world like never before. Featuring the innovative Story Dream Machine Peppa Pig Starter Pack alongside the Peppa Pig Friendship Collection Story Pack and the Peppa Pig Playhouse, the line combines storytelling, imaginative role play, and hands-on fun, making it a must-have for families looking for engaging, screen-free play and memorable gifts.

“Peppa Pig has become a beloved character for children and families worldwide,” said MGA Entertainment chief marketing officer Josh Hackbarth. We’re thrilled to collaborate on a line that not only delights fans of the show, but also inspires creativity, imaginative play, and hours of fun through bringing Peppa’s world to life.”

The collection includes:

Little Tikes Story Dream Machine Peppa Pig Starter Pack: Bedtime becomes magical with this innovative projector that lets kids watch, listen, and read along as Peppa Pig stories shine brightly on the wall. Featuring three Peppa Pig adventures and a figurine that adds light effects, it helps build early reading skills while turning story time into a delightful, screen-free ritual families can share. 

Little Tikes Peppa Pig Friendship Collection Story Pack: Expand your child’s Story Dream Machine library with three more Peppa Pig tales and a character that doubles as a soothing nightlight. Perfect for fostering a love of reading and encouraging kids to explore new adventures with Peppa, George, and their friends. 

Little Tikes Peppa Pig Playhouse: Bring Peppa’s world to life right in your backyard or playroom. This whimsical playhouse looks just like Peppa’s home, complete with working doors, a crawl-through tunnel, and a fabric-walled garage. Lightweight and easy to assemble, it gives kids hours of imaginative role play both indoors and outdoors.

Peppa, along with her little brother George, baby sister Evie, Mummy Pig, and Daddy Pig, are delighted to welcome children and families into their playful world. With the new playset and storytelling toys, fans can step right into the family’s home, join in their everyday adventures, and create heartwarming moments that mirror the laughter, fun, and muddy puddles kids love from the show.

“Peppa Pig has been a first best friend for so many children, by their side for family moments, new experiences, and everyday adventures,” said Hasbro global licensing senior vice president Marianne James. “Through this collaboration with Little Tikes, we’re thrilled to offer parents and grandparents new ways to share Peppa Pig’s stories, whether it’s bedtime reading, backyard play, or simply sparking creativity. These toys make Peppa’s world more interactive and meaningful than ever for young fans.”

The Peppa Pig collection is available now just in time for the holidays at Walmart.