VFX Kodak plans to unveil Android based smartphones at CES 2015 -

Kodak plans to unveil Android based smartphones at CES 2015

Kodak, a recognisable name in the field of photography, has come out of bankruptcy to announce a new smartphone in the making which will be “best-in-class image management software and features.”

Kodak won’t be building the smartphone on its own, but instead has partnered with Britain-based Bullitt to do the development work. The company, while not a popular name in the phone manufacturing segment, has been known for its rugged range of Cat smartphones.

Kodak brand licensing VP Eileen Murphy stated, “We are impressed with Bullitt Group’s commitment to delivering a portfolio of products that embrace the quality and innovation that our brand is known for around the world.”

The first range of the phones will be launched at the CES 2015 while the second half of the year will see a 4G-enabled smartphone, a tablet and a connected camera.

“Kodak is one of the world’s most recognisable brands. It is trusted by consumers as a marquee of quality and innovation,” said Bullitt Mobile CEO Oliver Schulte. He further added, “We’ve taken that heritage and used it to inspire a range of beautifully designed devices that will let users take great pictures and edit, share, store and print them in an instant.”

The details on the Kodak Android smartphone’s design and specifications are little to none for now, but it’s very clear that the focus of the handset will be the camera and imaging capabilities. Kodak has added that the upcoming smartphones and tablets “will come preloaded with bespoke image capture, management and sharing features to offer a rich user experience.” Also, the devices will feature remote management software to guide family members and friends through various functions.

Schulte added, “Delivering simplicity without compromise, these devices will address a segment of the mobile device market that has been poorly served to date. By giving customers easy access to printing and sharing services while still offering the latest Android OS and features found on high-end smartphones, we will appeal to a large audience of users who value ease of use and stylish design as highly as they value functionality.”

 

VFX