JetSynthesys, a leading digital entertainment and gaming company, has announced the launch of an all-new game Ludo Live: World Tour marking its entry in the casual gaming market. The classic game comes alive in a whole new avatar with unique elements to give gamers a fast-paced and interactive experience. The specially designed game is now live on the iOS platform. Ludo Live: World Tour will provide its gamers a globe-trotting experience where players travel virtually to exotic locations around the world while competing with opponents from other countries. The game provides players with varied customised options, including a 48 or a 72-square board, exciting dice graphics with their favourite superhero or cartoon character as well as fun features where players can double roll the dice, reset the tile, teleport the peg, land on a safe zone and even undo their actions. Speaking about the launch of Ludo Live: World Tour, JetSynthesys vice chairman and managing director Rajan Navanisaid, “As a leading digital entertainment company, JetSynthesys has successfully launched celebrity games – Sachin Saga Cricket Champions and the SalMan game, which have received tremendous popularity. We have also been at the forefront in introducing new technologies across AI and VR to enhance the user experience for game lovers. We are delighted to now expand our presence in the casual gaming segment reimagining one of the world’s more iconic games – Ludo Live: World Tour. With this launch, we provide Ludo lovers with a more interactive, social yet personalised experience which is sure to resonate with our audiences.” JetSynthesys aims to leverage its core capabilities of gaming, video and music to digitally connect celebrities, brands and consumers, to drive user engagement and monetisation through personalisation. With innovation in patented platforms, Artificial Intelligence and Machine Learning, it is tapping into the exciting and fast-growing space of mobile gaming in India.