Grand Theft Auto V (GTA V) has gained a significant increase in players last month thanks to the Epic Games Store’s recent offer to download and keep it free of charge. This giveaway was one of many well-received free promotions from Epic over the past year or so, ranging from small indie titles like The Stanley Parable to big names like Borderlands: The Handsome Collection.Usually Epic Video games Retailer nonetheless lives within the shadow of Steam when it comes to consumer numbers, however, because of the current GTA V giveaway, the (comparatively) newbie on the block is closing the gap.
According to Nielsen-associated website, Superdata has just released its report on digital video game player totals for May yesterday, and it reveals that the PC version of Grand Theft Auto V saw its overall player base increase by a whopping 245 per cent thanks to Epic’s giveaway. Additionally, the game saw a boost in profit due to increased in-game purchases, even as Grand Theft Auto V’s console ports continue to outearn the smaller PC market.
GTA V was the primary free sport in Epic’s “consumer acquisition marketing campaign” known as The Vault. It was adopted by three extra enormous titles: Civilization 6, Borderlands: The Good-looking Assortment, and Ark: Survival Advanced, every hidden behind the picture of a vault door till the giveaways started.
Epic threw some huge cash into The Vault’s promoting funds, and it seems to have paid off. The Epic Video games Retailer reached a median concurrent consumer rely of 13 million, whereas its month-to-month lively customers topped 61 million.
“Since launching the Epic Video games Retailer, we have at all times wished to create an enormous occasion round our very profitable Free Video games weekly program to present one thing superior to gamers worldwide, and we determined to go huge.We invested in buying the rights to present 4 of the most important video games on the earth away free,” mentioned Epic Video games Retailer’s GM Steve Allison.