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The content creators are upping their storytelling with marvellous VFX advancements. The recent FICCI EY report confirms the exponential growth of India’s M&E space with VFX and post production facilities moving up the value chain. The report states that the VFX segment grew 30 per cent to reach INR 50 billion.
The key factors that contributed to the growth are:
A) VFX-heavy content witnessed high demand globally:
B) Domestic film market also increased VFX spends:
C) Top global VFX players expanded into India to leverage the cost arbitrage that India continues to offer:
D) Studios embraced technologies like virtual production, AI and ML to streamline workflows and allow quicker iterations:
The Report also highlights availability of skilled talent as the key challenge for VFX industry:
Most of the industry leaders raised concerned about the inability to find technically skilled employees to meet the opportunities provided by the high global and domestic demand for content.
The industry leaders focused on finding skilled employees to meet the opportunities provided by the high global and domestic demand for content. Some of them implemented training programs to acquire, retain and up-skill talent:
Also, the post-production grew 35 per cent in 2022 to reach INR 19 billion. The major highlights are:
Future Trends:
1) Demand for tentpole movies and VFX-heavy episodic content will continue to drive growth
2) There is a need to build the talent pool, urgently, as recommended by the AVGC taskforce- The AVGC task force emphasises developing the three Ts (Talent, Technology and Tools) to achieve India’s vision of achieving 5 per cent of the global market by 2025.