Entertainment One (eOne) which has delivered the award-winning TV show, Peppa Pig, has announced the strong broadcast and retail success of it in Mexico, which demonstrates that the preschool property has quickly taken root in the territory.
Launched on Mexico’s Channel 5* in November 2013, Peppa Pig has become a firm favourite with preschool audiences, reaching a rating of 2.4 points. Peppa Pig is now one of the top three rated shows in the country and consistently achieves strong audience figures.
The Peppa Pig licensing programme has also seen similarly positive results since its launch in 2014. Managed by Televisa Consumer Products, the consumer products programme now boasts 50 licensees across 16 categories and has seen tremendous retail sales that includes:
Over half a million toys sold within the first four months of launch. The Bandai toy range has seen consistent sell through at retail and has grown from 12 SKUs (Stock Keeping Units) at launch in September 2014 to 36 SKUs available by Spring 2016. Over 100,000 Peppa Pig books sold by Random House since launch. Panini has sold over 900,000 sticker packs since the sticker album’s release in September 2014. Over 150,000 Famosa plush sold to date. Over 90,000 back packs sold by Photopack since launch. The Peppa Pig live stage show produced by Fiery Light and Tycoon has been seen by more than 100,000 people across 30 cities in Mexico and on the back of this success a new stage show is planned to tour in 2016. Peppa is outselling all other licensed brands in the Avon catalogue following a strong launch for its first toiletries line.
“A groundswell of popularity for Peppa Pig has clearly been building since episodes debuted in Mexico just over a year ago”, says Head of International Licensing, Ami Dieckman at Entertainment One. “We are very excited that the brand has taken off so quickly and our priority now will be to build on this initial success with strategic partnerships to ensure future growth.”
In October 2015 Peppa Pig won the coveted Best Preschool Brand of 2015 Award in the prestigious PROMARCA Awards. These are hosted by leading organisation PROMARCA to honour achievement in licensing.