VFX EA kicks off fourth annual Play to Give campaign

EA kicks off fourth annual Play to Give campaign

Electronic Arts (EA) kicked off the fourth annual Play to Give campaign today. EA will make a public contribution of $1 million to three nonprofit organisations fighting for inclusion in games and against online bullying: the United Nations’ HeForShe, PACER’s National Bullying Prevention Center, and Ditch the Label.

The campaign will run from Monday, 3 June through Sunday, 9 June  2019, during which players can participate by contributing directly to these charitable organisations that share the commitment toward building a more inclusive world and a game community free from bullying.

“As we create games for hundreds of millions of players around the world, it’s very important to us that players feel like they can engage and enjoy the experience without fear of threats or harassment.With the help of our Play to Give partners, we’re working to create safe and inclusive spaces where everyone can play. This year, we’re also hosting the first Healthy Communities Summit to bring together influencers and leaders across the gaming community to fight toxicity in games,” said  EA chief marketing officer Chris Bruzzo.

On Friday, 7 June , EA will also host its first Building Healthy Communities Summit live from Hollywood, CA, where 200 influencers from 20 countries will gather to discuss online toxicity and to drive impactful actions that build positive community environments.

Featured speakers include Ditch the Label CEO Liam Hackett, What’s Good Games podcast hosts Andrea Rene and Brittney Brombacher, and key influencers in the gaming community, and members of EA’s Studios and Community program team. By bringing together the voices and perspectives from influencers, players, and industry experts, the summit will guide the development of meaningful programs, policies, and tools to create safer environments for everyone to play.