DreamWorks Animation rolls out merchandise on theatrical characters

DreamWorks Animation will unveil its limited edition “Character Clash” collection at New York Fashion Week: Men’s. The line includes Felix the Cat, He-Man, Richie Rich, Underdog and Where’s Waldo?

“DreamWorks Animation is excited to join CFDA and Amazon Fashion in support of New York Fashion Week: Men’s. Our library of diverse characters includes a host of heroes, trailblazers and misfits that make an unlikely complement to these leaders in men’s design,” said DreamWorks Animation – Head of Creative, Design and Development Brian Robinson.

“The collision of these icons of pop culture with those of the fashion industry has resulted in a fun and irreverent collection we’re thrilled to share with Amazon’s millions of customers.”

DWA-HoodieThe line will feature Designs from Billy Reid, Ernest Alexander, Michael Bastian, Ovadia & Sons, Public School, Robert Geller, Timo Weiland and Todd Snyder.

T-shirts and hoodies featuring Felix the Cat, He-Man, Richie Rich, Underdog and Where’s Waldo? Will be available exclusively on Amazon Fashion.

DreamWorks offered the group creative freedom to reinterpret the character they loved most to fit their aesthetic. From graphic prints and embroidered patches, to typewriter art and camouflage, each design is as unique as the pairings themselves.

“We’re delighted to work with DreamWorks Animation and the CFDA to give our customers the opportunity to own a limited edition piece designed by some of the leading names in American menswear today,” said John Lohnas, GMM of Men’s Clothing at Amazon Fashion.

“CFDA is at the forefront of creating different and exciting opportunities for our CFDA Members,” said Steven Kolb, CEO of the CFDA. “The ‘Character Clash’ collection is a great way for these designers to showcase their creativity and pay homage to such iconic characters. We’re excited to unveil the collection of fashion-meets-pop culture at New York Fashion Week: Men’s.”

Intended to inspire a clash between designer and subject, the sixteen-piece collection sees the unexpected merging of each designer with the classic character of their choice, resulting in artistic interpretations across each design.

DreamWorks Animation has theatrically released a total of 31 animated feature films, including the franchise properties of Shrek, Madagascar, Kung Fu Panda, How to Train Your Dragon, Puss In Boots, and The Croods.