Dell’s insight: Will the PC market continue to leap in 2020?

Amidst the digital waves today, we are quite dependent on the configuration of the system we work on. Last year the PC market experienced a growth of 2.3 per cent for the first time in eight years with worldwide PC shipments which totalled to 70.6 million units in the fourth quarter of 2019 (according to Gartner). According to Gartner senior principal analyst Mikako Kitagawa, the growth of the PC market will continue to rise through this year. There are various factors and industries are responsible for the growth of the PC market. One of which is the gaming sector.  Last year have witnessed pack full of game creation, the rise of Indian gamers, streamers and esports players which has pushed the growth of the gaming PCs and laptop sales. According to the International Data Corporation (IDC), unsurprisingly,  the gaming laptops and PC segment has grown by 41.1 per cent in the last quarter and is defining the growth of the whole PC segment. Gaming laptops account for five per cent (year to date) of the overall laptop sales (close to four million units yearly) in India. Sharing about the Indian gaming PC market scene, a Dell spokesperson told AnimationXpress, “The PC gaming industry is thriving in India.” This has put the technology creators at a position where they have to innovate systems with new features which will be laudable to the gaming ecosystem. The spokesperson highlighted that the announcements made by Dell at CES this year aim to pave the way for interesting trends and updates to support the ecosystem augmentation. Among all the products that Dell has launched at the CES2020, the spokesperson highlighted on“Dell G5 which has featured a ‘Game Shift’ macro key integrated in the F7 spot that launched the game-ready settings for improved performance; Alienware Command Center that allows for easy access to game settings, peripheral lighting settings; Nahimic 3D Audio for gamers, and a game library for easy customisation. Our laptops, desktops, displays, software and everything in-between make it possible for us to create, innovate and collaborate with people across the globe.” What are the trends? PC users have become progressively more savvy about the devices they choose for work and play, by gravitating towards premium products that emphasises on good design, strong performance and intuitive technologies. The spokesperson shared, “The current trends in the professional hardware front show a focus on creating a premium user experience for customers – from exploring high-end materials like carbon fibre and machined aluminium to investing in innovative hardware engineering solutions.” Considering the trends,  Dell has launched products at CES 2020 which are compatible with the requirements of the ecosystem, which includes features like- artificial intelligence (AI), 5G and innovative design that aims to help people to innovate, collaborate and accomplish more in the next decade. “We showcased some of these trends at CES this year through our Ultrasharp monitors with virtually borderless InfinityEdge displays that offer an uninterrupted view in a multiple screen setup for added productivity. The new Latitude 9510 features 30+ battery hours for consistent productivity on-the-go, is designed for 5G connectivity and comes with carbon blade fans and dual heat pipes that offer a quiet and cool-to-the-touch experience,”the spokesperson added. Building the right kind of machine for the right kind of task is crucial. Hinting the content creators the spokesperson has expressed that the Alienware m15 systems are quite a potential to ease the task of the content creator especially for the creators in the editing field. The spokesperson has expressed to build a powerful system with Alienware m15 a creator needs to “combine that with the NVIDIA GeForce RTX 2080 variant with a dedicated 8GB GDDR6 VRAM and you have a powerful machine that can handle any task easily.” Along with the PCs and the laptops, Dell has also revealed the concept of UFO at the CES 2020 which is a handheld PC gaming device which has stolen the stole the spotlight for many. We were curious to know more about the project and this is what the Dell spokesperson said – “With advancements in technology, PCs will become more intelligent, self-aware, and user-aware. Alienware’s primary mission is to deliver the most immersive PC gaming experience possible.  This is our vision for what that could be in the most mobile form. Concept UFO is our latest exploration in high-performance PC gaming experiences in a handheld device. Form factors may change to enable new usage models; and as technology continues to evolve, so will how we experience it.” PC gaming is booming and now with high-speed 5G connectivity, the optimum potential for online PC gaming will continue to leap in 2020.