Over the last few years, the growing viewership of animated content coupled with the habit of binge-watching, which took-off during the pandemic has led to a rapid increase in demand for animation in India and international markets. To capitalise on this fast growing opportunity, Indian animation company, Cosmos-Maya, is now planning an aggressive global expansion and aims to grow 5X in the next three years.
The company has drawn up a blueprint to significantly scale up in new geographies with an investment in the range of USD 50 million, expanding in the EU and establishing a significant scale in North America. The company is reported to be evaluating multiple acquisition opportunities to have a strong on-ground presence in the USA and Canada.
Cosmos-Maya is investing to further strengthen tech infrastructure and on-board global talent. Alongside the international expansion, the company has dedicated teams focussed on building on its dominant leadership position in the Indian animation market. It is setting up state-of-the-art studios across multiple cities in India to cater to the fast-growing demand for kids’ content in India.
Cosmos-Maya founders, Ketan Mehta and Deepa Sahi, are leading the initiatives to bring together the best minds in business from and outside India and be involved in expanding the leadership team. Commenting on Cosmos Maya shaping up to be an international player, Cosmos-Maya founder Mehta said, “Cosmos-Maya has been a pioneer in the field of Indian kids animation, and has established market dominance in India through its popular IPs like Motu Patlu, Vir the Robot Boy, and Selfie with Bajrangi. The company has now set sight on building a strong international presence by aggressively expanding in the North American market.”
Backed by Singapore-headquartered NewQuest Capital Partners, part of the TPG group, the company is also building significant capabilities and technological infrastructure to leverage nascent but fast-growing opportunities in NFT and Metaverse. Cosmos-Maya founder Sahi shared, “It is an exciting time to lead teams to newer avenues and lucrative opportunities. Cosmos-Maya with its deep animation expertise and experience with new-age technology platforms, is best poised to take advantage of the emerging opportunities.”
Commenting on the recent exit of CEO Anish Mehta, the founders said, “We thank Anish for his contribution in Cosmos-Maya’s journey till now, and wish him the best for his new entrepreneurial endeavour.”