Noting that creating awareness about Intellectual Property Rights can help in tackling piracy, the Cell for IPR Promotion and Management (CIPAM) has launched a campaign against piracy through a series of animated videos on anti-piracy.
Joining hands with the industry, CIPAM took this initiative since limited knowledge about its social and economic impacts leads to circulation and consumption of pirated content.
This was revealed at the three day workshop on the enforcement of Intellectual Property Rights (IPRs) organised by CIPAM. The workshop was held to help enforcement agencies establish a platform to share knowledge on IPR enforcement furthering appreciation and understanding among the enforcement authorities and common people.
Industrial policy and planning department joint secretary Rajiv Aggarwal stressed the need for Indians to respect and commercialise their intellectual property.
Patents, designs and trademark controller general (CGPDTM) O P Gupta spoke on “cooperation between various enforcement agencies, role of right holder and way forward.”
While talking about the importance of IP for public interest, all the eminent speakers emphasised that the creativity will be restricted to great extent, if creative output is not protected.
Delegates from World International Property Organization (WIPO), Central Government officials, police officers from across the country, people from the legal fraternity, industry experts and law students participated in the workshop. The renowned speakers shared the best practices and various aspects of effective implementation of IPR enforcement.
CIPAM has also launched a social media campaign with #LetsTalkIP hashtag to create more interest among people on intellectual property.