‘Mighty Magiswords’, the first digital series from Cartoon Network Studios in the US, has begun its multiplatform content rollout.
The story starts in kids’ hands with the exclusive premiere on Cartoon Network Anything App Previously announced as part of this year’s Upfront slate, ‘Mighty Magiswords’ is Cartoon Network Studios’ first original IP to come to this new unit that is designed to expand the definition of television development.
The digital series and its Cartoon Network Anything premiere kicks off a multiplatform content strategy that includes mobile micro-content, animated shorts, videogames and more.
Created by Kyle Carrozza ‘The SpongeBob Movie: Sponge Out of Water’, ‘Mighty Magiswords’ is a comedy adventure series centered on Prohyas and Vambre, a brother and sister team of warriors for hire who are ready for any quest that needs questing. They both use unique and silly swords with magical properties in numbers so great you could never list them all. Now if only they would stop blowing all their earnings on getting new ones!
Cartoon Network chief content officer Rob Sorcher said, “As our first original digital series, Mighty Magiswords embodies everything kids love about a Cartoon Network series – but it has also been custom-developed to tell its story via interactive features where audiences can collect, contribute, share, and engage on digital platforms.”
The Cartoon Network Anything micro-shorts give kids the power to choose the outcome of the narrative. Each 15-second vignette reaches a moment of choice where kids select a different sword, unleashing a different comedic outcome.
The interactive shorts and five mini-games are delivered via Cartoon Network Anything’s random stream, where kids can discover and experience the new series with a simple swipe of the screen.
Following the launch of the micro-content, kids will become fully immersed in the Mighty Magiswords universe with shorts that will soon debut on all other platforms including the Watch Cartoon Network video app and CartoonNetwork.com.
Additional content is in production, starting with Web games this summer. Larger-scale games and digital experiences will follow, along with expanded video content for exhibition on all platforms.