CAA signs Cool Cats, extending its ecosystem beyond collectible NFTs

Entertainment and sports agency Creative Artists Agency (CAA) has signed Cool Cats, producers of the widely known Cool Cats and Cool Pets NFT collections. In collaboration with the gamified NFT company, the agency will identify and create opportunities for Cool Cats characters across an array of areas, including licensing and merchandising, animated content, brand partnerships, live events, publishing, and more. The relationship marks the next step in Cool Cats’ rapid maturation of the massive Cooltopia NFT gaming ecosystem. The original Cool Cats NFTs debuted on the Ethereum blockchain in July 2021.

“The Cool Cats team has a bold vision to redefine what NFTs can be. We see tremendous opportunities for the characters and ecosystem, and are excited to work together to bridge the virtual and physical worlds, through art, entertainment, gaming, and so much more,” said CAA agent Phil Quist. 

The original Cool Cats NFTs were based on a beloved cartoon character, Blue Cat, first drawn by Clon when he was in high school. As the character was refined over the years, and Clon connected with co-founders Evan Luza (aka elu), Tom Williamson, and Rob Mehew (aka Lynq), the initial Cool Cats NFT project was born.

Since its launch less than a year ago, Cool Cats has amassed the equivalent of $250 million in sales and is currently a top five NFT collection worldwide, in terms of both popularity and sales volume. The first generation consists of 9,999 randomly assembled Cats from more than 300,000 total options. Each Cool Cat is composed of a unique body, hat, face, and outfit. There are currently more than 5,300 unique holders of Cool Cats. Several artists and corporate brands own Cool Cats, including Reese Witherspoon, TIME, Puma, Steve Aoki, Mario Bautista, Marc Benioff, and Alexis Ohanian, among others.

The instant popularity of Cool Cats recently led to the creation of Cool Pets, a collection of companion NFTs. They are among the industry’s first gamified NFTs to have their formation influenced by actions their owner takes throughout their developmental stages. There are more than 178 million unique combinations possible across a limited number of Cool Pets that live in Cooltopia.

“People have embraced our characters in such a way that we are inspired to continue creating, building, and extending the world of Cooltopia. We want to deliver all kinds of positive experiences for community members to engage with our characters and with each other. CAA will help us make this possible with greater speed and reach,” said Cool Cats co-founder Colin Egan.