India has continued to make a mark in the broader canvas of the world since ages. It has almost leapfrogged to hold a position of prominence in the global market in different distinct sectors and genres.
Following the trend, the country now has another achievement in the gaming sector with BigCode Games managing director Vaishnavi Palleda being invited as a speaker in Mobile Growth Summit (MGS) 2019 to be held on 13 and 14 February in San Francisco. In fact, she is the only woman entrepreneur representing India alongside top gaming companies across the world.
Overwhelmed by the invitation she said, “I feel so proud to represent India at the Mobile Growth Summit 2019, San Francisco. It’s a proud moment for our country and also for me to be the only woman entrepreneur. I am very happy and excited to showcase our game from India on global platform, one of the largest summits in the world. I am grateful to MGS 2019, for selecting me as a speaker at the conference.”
With an avid experience in marketing and monetisation for major games like Train Racing 3D 2 Player, Double Head Shark Attack Multiplayer, Fight Club and many others, Palleda is going to speak on Train Racing 3D 2 Player which crossed 30 million downloads recently and Double Head Shark Attack – Multiplayer which has good ROI and retention.
Mobile Growth Summit which is the largest mobile summit in the world, hosts more than 10,000+ developers and speakers across the globe. There are speakers from Facebook, Snapchat, Google, Sega, Reddit, Gamejam, Forbes and many others. “I am proud to represent BigCode from India [at MGS] and look forward to interact with other speakers in the event. Apart from the games, I will be speaking on building a liveops plan for growth and retention,” she informed.
Palleda who is an MBA gold medalist in marketing and has been in gaming industry from the past six years now, is the main strength behind BigCode Games. Based out of Hyderabad, BigCode Games are an in-house developed gaming company. Having an experienced creative team with strong skills in game development, they publish games on all major online app stores including the Apple App Store, Google Play and Amazon. Their games are compatible with all the devices around the world which includes android mobile phones, tablets, ios phones and ipads, amazon devices and so on.
Palleda mentioned, “BigCode Games is a challenging and creative platform and I see myself learning new concepts every day… Our targeted countries are Asia, Europe, USA and other global countries. We localise our games in native language to adapt in each market. We also have a strong in-house ASO and Monetisation team.”
With their recent games, BigCode Games has taken the initiative to publish their games on all other platforms like Smart TV, streaming platforms and social networks. Palleda added, “We are targeting global market [representing India] by publishing games of international standards with strong ROI, retention and user engagement. Our major projects are Train Racing 3D 2 Player game, which is the first multiplayer game in train category. We have received tremendous response from the players around the world, especially from India.”
Being from Hyderabad, Palleda like many other professionals from the AVGC industry has been highly supported by TVAGA (Telangana VFX, Animation and Gaming Association). According to her, TVAGA is a great platform for gaming and animation industry encouraging new talent and startups in Telangana. It inspires startups working towards one common goal. It is a great initiative from TVAGA which is helping gaming startups to grow faster in this industry.”
This faith and support has culminated into BigCode Games’ next big step towards success with its presence at MGS 2019. Palleda, excited to fly and be a part of this event exclaimed, “I expect developers and participants from other countries to recognise the amount of talent India has. And I hope that this platform will give me a great learning and knowledge sharing experience.”
The AVGC industry of India seems to be far from slowing down with talents like Palleda taking the legacy ahead as well as creating their own. We hope that India’s potential gets the attention that has been long denied, with the presence of people like Palleda in the broader world and market. I’m keeping my fingers crossed!