The general insurance company Bajaj Allianz has once again attempted something different with its new ad campaign called ‘Dont’ be a Boo Boo’ executed by WATConsult. The brand has gone the animation way this time around for this particular campaign which looks to educate people about safety precautions to consider while driving. Titled ‘Don’t be a Boo Boo‘, the campaign is designed and conceptualized by WATConsult. The film features Boo Boos, a family of 5 notorious cartoon bear characters who break the traffic rules in a relatable yet funny manner. Referring to the campaign, Bajaj Allianz General Insurance, Head -IT, Digital Marketing and Web sales, Sourabh Chatterjee said: “The aim of this campaign is to raise awareness and start a conversation on the serious topic of road safety, in a light hearted and humorous way. We hope that our Don’t be a Boo Boo campaign will be fun to watch and carry home the message on road safety along with the need to follow traffic rules.” The colorful animated characters – who drive their respective vehicles disregarding the traffic rules – end up either paying fines or breaking bones have been made keeping in mind how situations like this occur in everyone’s lives. These characters, along with the Don’t be a Boo Boo song, are being promoted across all social and digital platforms, educating users about Bajaj Allianz Motor insurance features. Speaking on the campaign, WATConsult founder and CEO Rajiv Dingra added: “When team Bajaj Allianz briefed us on the kind of campaign they wanted to execute for road safety, we decided to use a comic tone rather than walking the conventional path. A team at WATConsult worked with complete dedication for the campaign right from sketching the Boo Boo characters to creating the song, to making the full animation video. We hope the campaign goes beyond digital and impacts society at large.” Along with the video, engaging social media posts are being used for promotions, a Dubsmash contest has been planned and a game has been created as a part of the campaign as well.