Asian game developers to tango with Reliance Games

Reliance Games, the mobile gaming division of Reliance Entertainment Digital announced the unveiling of its global publishing division in Korea, enabling Asian game developers to tap the global market pegged at $6 billion. The strategic move will combine the talent of development studios such as LoadComplete and MobiWorks, with the extensive expertise of Reliance Games in publishing hit titles in global markets. “Our decision to launch publishing services in Korea is fuelled by the immense talent in the Asian market. We will use our in-depth insight in the mobile gaming space to take the Asian gaming industry to a global level. With mobile gaming accounting for a sizeable share of app downloads and usage, the growth opportunities for our partners is immense”, said Reliance Games CEO Manish Agarwal in a press statement. Reliance Games has identified several IPs that have the potential to become successful globally and aims to publish 10 games over the next one year. The company is currently exploring opportunities to work with proven development studious in Asia on various titles and will provide them with Go-to Market strategies, Analytical tools, Multiplatform knowhow, Quality Assurance and Production support. LoadComplete CEO Jeonghyun Junction Bae added: “Reliance Games was our preferred choice as the publishing partner because of the experience, the tools, global knowledge and distribution channel that they employ, which perfectly fit for launching our games and expanding our presence worldwide.” The rapid growth in the Asian gaming industry is drawing developers like MobiWorks who are looking to scale to wider audiences. Mobi Works CEO Jin-Seok Lee revealed: “It gives us immense pleasure to collaborate with Reliance Games, the pioneers in the Indian mobile gaming industry. With their expertise and global outreach, we are certain that together we will create IPs that will be successful globally.” Reliance Games estimates that over the next couple of years, the company will be able to launch IP’s in key global markets in collaboration with over 100 Asian mobile game developers. As a part of its continued expansion, the company is planning to open its second office in Singapore later this year.

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