Aptech ventures into edtech space with ProAlley.com

Aptech has entered the edtech space with ProAlley.com. The brand aims to reach out to self-paced learners wanting to make a career in the growing media and entertainment industry from the comfort of their homes. ProAlley.com will enter other areas as well, including animation, visual effects, gaming and comics (AVGC). 

ProAlley.com is Aptech’s newest brand addition to deliver authentic and professional creative courses purely online. The website will extend Aptech’s philosophy/mission on employment driven education and job enablement by focussing on skilling and up-skilling the new-age tech-user.

“This (ProAlley.com) is a dream project for Aptech Ltd to be a bricks and clicks model. Our edtech initiative is for self-paced learners, freelancers, influencers, content creators, literally anyone looking to equip themselves with new skills, looking to make a career in the media, entertainment or AVGC segments. The AVGC space is in a steady stage of flight, where the IT industry stood about 20 years ago. We also plan to include courses from other segments where mass employment opportunities are available, such as beauty & wellness, retail & hospitality, among others, and taking our offerings to markets outside India,” said Aptech MD and CEO Anil Pant.

Edtech has become one of the fastest growing industries, taking rapid strides to facilitate better and more productive learning systems. “With the launch of ProAlley.com, we now have all forms of delivery models in our business arsenal—offline, remote, live and self-paced,” Aptech said in a statement.

ProAlley.com officially launched on 16 September 2021 and is for the new-age user with hitech features and a quick, user-friendly tech-fuss free interface. The ProAlley advantage includes self-paced learning with easy to follow courses offering hands-on learning with a complete skill driven approach. The curriculum offered by the brand is developed by the industry experts having over 30 years of experience in the field of media, entertainment and AVGC segment.

The brand offers two plans to opt from, ‘Pro’ and ‘Pro-Plus’. Both the plans offer certification courses. ‘Pro-plus’ has additional benefits including creating & enhancing portfolio with guidance from experts, placement assistance, personalised one-on-one mentor connect programs and real time graded and evaluated assignments.

Aptech’s education brands include Arena Animation, MAAC, Lakme Academy Powered by Aptech (LAPA), Aptech International Pre-school, Aptech Aviation Academy, Aptech Learning, among others.