‘Anjaan’ to hit mobile screens before its theatrical release

Anjaan an upcoming Tamil action thriller, starring popular and leading Indian actor, Suriya is all set to be encapsulated in a mobile game developed by Vroovy, a joint venture between south Asia’s largest digital media company Hungama and India’s largest game service company Gameshastra.

The mobile game was launched in Chennai by Suriya at an event in Prasad Film Laboratory Preview Theatre, on 29 July 2014 and will be available on Android and iOS. Commenting on the mobile game based on the film, South Superstar Suriya said, “I am excited that, for the first time an exclusive game on Anjaan film is being made by Hungama and I am looking forward to its launch and hope the fans will love to play.” The gameplay of Anjaan mobile game revolves around Suriya chasing the goons in a car. The features of the game include two types of Artificial Intelligence (AI) – One of them will be shooting and the other ones will just try to run away. There will be five different cars along with a Hummer as well. Power ups that consist of Nitro, Fuel, Ammo, Instant repair, shield weapons comprise of pistol and shotgun. Particle effects will include weapons; car blasts, smoke and sparks on car to car dashing, polished textures and materials, store for purchasing cars and weapon along with Leader board. “It has been a pleasurable experience for Vroovy to develop yet another mobile game for a Tamil film. With mobile games being an extension of the film to engage consumers, we are certain that the Anjaan mobile game will elevate the movie experience and keep the players engaged with its features and gameplay. We, at Hungama are ecstatic about the Tamil film industry opening up to newer digital avenues like mobile games to augment the reach of their films” explained Hungama Digital Media Entertainment, COO (Consumer Business & Allied Services), Siddhartha Roy.

The film that will hit screens on 15 August, 2014 will see Suriya in a never seen before role along with Samantha Prabhu and popular Bollywood actors Manoj Bajpai, Vidyut Jamwal and Dalip Tahil in supporting roles. The film with music by Yuvan Shankar Raja is directed by N. Lingusamy and produced by UTV Motion Pictures and Thirrupathi Brothers Film Media.

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