Aadarsh Pvt. Ltd. has joined hands with leading publishers Susaeta Hellas Publishing S.A., Greece to launch Purple Turtle story books, colouring books and dot-to-dot books in Greece and Cyprus. India-based IP development company, Aadarsh Pvt. Ltd., has signed with leading children’s book publisher in Greece, Susaeta Hellas Publishing S.A. to produce a line of children’s book products for the company’s anchor IP property, Purple Turtle, for Greece and Cyprus. Manish Rajoria, Director of Licensing and Publishing of the Purple Turtle brand, noted: “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in Greece and Cyprus will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities. Susaeta Hellas Publishing S.A. is a leader in providing children with only high quality reading material, a perfect partner to support our growing initiatives for the Purple Turtle brand.” Originally introduced in 2012, the Purple Turtle books have been published in 21 countries including USA, UK (apps), China, Russia, Kazakhstan, Ukraine, Latvia, Estonia, Romania, Indonesia, Sri Lanka, Malaysia and 6 regional languages in India with over 1 million copies published to date.