Aadarsh Pvt. Ltd. has joined hands with leading publisher Jarir Distribution Book Shop, to launch Purple Turtle books in Abu Dhabi. India based IP Development Company, Aadarsh has signed with leading children’s book publisher in UAE, Jarir Distribution Book Shop to produce a line of children’s story book products for the company’s anchor property, Purple Turtle for Abu Dhabi.
Manish Rajoria, director of licensing and publishing of the Purple Turtle brand, noted: “The Purple Turtle books feature stories that guide and stimulate a child’s mind. Creative stories that provide great learning while having fun experiences. This deal permits us to expand the books growing popularity even further. Young audiences in Abu Dhabi will now be able to enjoy many of Purple Turtle’s adventures through a variety of read and play opportunities. Jarir Distribution Book Shop is a leader in providing children with only high quality reading material, a perfect partner to support our growing initiatives for the Purple Turtle brand.”
Originally introduced in 2012, the Purple Turtle books have been published in 27 countries including USA, UK, China and Russia in 6 regional languages in India with over 1 million copies published to date. The Purple Turtle animation featuring the world’s cutest turtle, a little guy who stands out of the normal crowd because he tends to think differently than others, or better yet, a bit ‘out of his shell’ is in development.