Zynga Inc., a wholly-owned publishing label of Take-Two Interactive, announced that in conjunction with the 13th birthday of Words With Friends on 19 July, which is National Words With Friends Day, the popular franchise has kicked off a celebratory campaign with its community. The in-game extravaganza, which will also be celebrated on the game’s social platforms, will feature a slate of exciting gameplay events, giveaways, challenges and sweepstakes celebrating the game’s love of words and ongoing spirit of friendly competition.
Zynga mobile games executive VP Yaron Leyvand said, “Words With Friends has grown beyond a mobile game into a pastime that’s embedded in popular culture, and we’re excited to enjoy National Words With Friends Day with our community. Every day, Words With Friends connects millions of players around the globe, and we want to recognize the importance of those connections by celebrating our franchise’s 13th birthday together in the game we all love.”
Key birthday promotions taking place in Words With Friends 2 include:
- New birthday cake tile style bundle (18 July 2022): Players can purchase this limited-time bundle from the premium store including the birthday cake tile, power-ups and coins.
- Word of the day (WOTD) and free Facebook gift (WOTD 19 July 2022): Themed for Words With Friends Day, the WOTD will lead players to the game’s Facebook page, where players can claim an in-game reward and enter to win in-game prizes throughout the week.
- Limited-time event (14-19 July 2022): Players can match wits with Baker Bella to win an exclusive 13th birthday-themed profile frame.
- Words with friends day sweepstakes (15-22 July 2022): Players have the opportunity to win one of 13 Words With Friends Day prize packs with in-game rewards.
Zynga founded National Words With Friends Day in 2021 to celebrate the anniversary of its popular word game and to celebrate the players who share a passion for smart wordplay and intellectual competition. In 2021, the registrar of the National Day Calendar proclaimed National Words With Friends Day to be observed annually on 19 July.
Launched in 2009, Words With Friends has grown from a popular mobile game to a global pop culture sensation. The franchise has expanded to new platforms like Facebook Messenger, launched a hit sequel with Words With Friends 2 and brought innovative new ways to play to people around the world. The franchise’s success through this more than decade-long journey has been powered by player connections made through quick and clever wordplay that has become a touchstone in fans’ lives.
Words With Friends 2 is playable on iOS and Android devices worldwide, as well as on Facebook.