Watch_Dogs midnight launch receives an overwhelming response from fans

e-xpress games in association with Games The Shop and Landmark organized a Mid-night launch across its stores in Mumbai, Pune , Bangalore and Delhi for the most awaited title of 2014, Watch_Dogs . Gamers lined up across all stores to get their hands on the copy and grab exclusive merchandise of the game.

The launch witnessed the fansqueuing up in shops from 11:30 onwards. The atmosphere across all stores was electric as the fans were filled with enthusiasm and thrill. As the clock ticked 12, all the fans picked up their game and posed with the exclusive merchandise of Watch_Dogs.

e-xpress interactive also introduced a new marketing initiative to promote its game through a  mobile application called Gamer Click which allows you to click pictures with the protagonist of a game by medium of augmented reality. Fans were seen using Gamer Click and posing with Aiden along with their game copy. You can find the application on their Android phone/tab in the Google play store by the name Gamer Click. This application is currently available for android and will be also available for iOS platform sooner.

Watch_Dogs is now available across India on PC, PS3, PS4 and XBO360 through e-xpress Interactive Software Pvt.  Ltd.  You can also buy the game on the newly launched Games the Shop website for exclusive offers on the game. Log on to www.gamestheshop.com for more information.

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