Ubisoft to focus more on AAA free-to-play games

Ubisoft has revealed that the developer and publisher plans to focus more on AAA free-to-play this year than the previous years.

The company is known for its high-end games like Assassin’s Creed and World of Warcraft. But in the free-to-play market, Ubisoft is trying to make its mark. Only time will tell how beneficial the “free to play” model will be for Ubisoft and how much the publisher will actually invest.

“In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing three to four premium AAAs per year,” said Ubisoft’s chief financial officer Frederick Duguet.

Ubisoft further clarified its commitment to big-budget games in a new statement. “Our intention is to deliver a diverse line-up of games that players will love – across all platforms. We are excited to be investing more in free-to-play experiences, however, we want to clarify that this does not mean reducing our AAA offering. Our aim is to continue to deliver premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic and Skull and Bones to name a few while also expanding our free-to-play portfolio and strengthening our brands to reach even more players,” a Ubisoft spokesperson said.

Ubisoft told that it is a financial and communicative development and it will not change the fact that they will continue to be delivering high-quality content, including more free games and more premium titles. There is no development before adaptation, it is all about financial communication and evolution.