TCM, an all-round sports marketing and management company for over three decades has launched a full-service esports marketing division – TCM eSports. “As people continue to practice social distancing and stay home amidst the COVID-19 pandemic, mobile gaming has become a preferred pastime for not just entertainment but also social connection. There is a widening of the digital media landscape and the rise in popularity of mobile gaming, esports, influencer-marketing, digital videos that provide huge digital audiences. With the launch of our TCM eSports division, we want to create engagement opportunities for brands & publishers with this audience”, says TCM Managing Director Lokesh Sharma. TCM owns exclusive ground rights across various cricket stadia in India and globally. Outside India, TCM holds the exclusive Naming, Sponsorship, In stadia rights across New Zealand Cricket, Cricket West Indies & Asia Cup tournaments (Asian Cricket Council). Besides this, TCM has on-ground partnerships with the cricket boards of South Africa, Bangladesh, England and Australia. TCM CEO Basant Dhawan, said ” As per global data measurement agency Nielsen, gaming in India has grown by 24 per cent in June versus pre lockdown period. The vast majority of esports fans do not watch TV and they represent the youngest audience in all of the sports. The average weekly time spent for gaming in India stands at a whopping 3 hours and 7 mins. This creates a great opportunity for brands that want to reach, engage and create a sustainable relationship with an otherwise hard to reach the audience and for sports properties that want to groom and engage the next generation of their fans. According to him, E-sports will become a major fan engagement tool for traditional sports to reach and engage this young, digitally savvy consumer. He further noted, “I am happy to share that TCM esports has been appointed as the knowledge partner for the upcoming Financial Express – India Gaming Summit presented by Google and co-presented by Paytm First Games.” About their plans, he shared, “We at TCM eSports will use our experience to work on both sides of the esports industry by connecting brands with esports organisations, while also working with game publishers and third-party tournaments to create, distribute and monetise the esports content.” The virtual conference is scheduled from 28 to 30 July 2020.