To extend vernacular reach, Gameloft partners with WinZO

WinZO has partnered with Gameloft to extend the reach and revenue for the Indian vernacular markets and as per the deal Asphalt 9 will be listed on the WinZO store.

To improve monetisation in India Gameloft will leverage WinZO’s user base of over 65 million. To further penetrate in the deeper parts of the country Gameloft  will leverage WinZO’s users, based in India’s Tier II to Tier V markets, 80 per cent of whom consume games in non-English languages. WinZO will also deploy its influencer base to create localised content around Gameloft’s global titles, with the help of which WinZO could potentially garner more than one billion impressions.

“More than 60 per cent of our 65 million+ user base are premium paying users, which makes us well-positioned to help big global companies to increase their presence in India’s booming vernacular gaming market. Today, India is at the forefront of the global gaming scenario and considering that we are at the cusp of this opportunity we believe we can ably leverage our tech and market capabilities to tap this boom and make it noticeable on the global grid,” WinZO co-founder Paavan Nanda shared in a media announcement.

India accounts for 12 per cent of Gameloft’s downloads, which translates to about 150 million users, but accrues only 0.6 per cent of its global revenue share, making it a high potential yet an underutilised market asper Money Control report.

With the partnership, Gameloft’s popular racing title Asphalt 9 will be listed on the WinZO store primarily targeting non-English speaking audiences for and with it Gameloft will drive revenues. Earlier last week, Gameloft’s Asphalt Xtreme relaunched on Netflix Games.